{"id":1041,"date":"2026-02-12T05:01:05","date_gmt":"2026-02-12T02:01:05","guid":{"rendered":"https:\/\/bursabizimdunyamiz.com\/?p=1041"},"modified":"2026-02-12T05:01:05","modified_gmt":"2026-02-12T02:01:05","slug":"renault-guclu-urun-atagiyla-kuresel-buyumesini-surdurdu-turkiye-dunyada-2-sirada","status":"publish","type":"post","link":"https:\/\/bursabizimdunyamiz.com\/index.php\/2026\/02\/12\/renault-guclu-urun-atagiyla-kuresel-buyumesini-surdurdu-turkiye-dunyada-2-sirada\/","title":{"rendered":"Renault, G\u00fc\u00e7l\u00fc \u00dcr\u00fcn Ata\u011f\u0131yla K\u00fcresel B\u00fcy\u00fcmesini S\u00fcrd\u00fcrd\u00fc: T\u00fcrkiye D\u00fcnyada 2. S\u0131rada"},"content":{"rendered":"<p>Renault K\u00fcresel Sat\u0131\u015f ve Operasyonlar Direkt\u00f6r\u00fc Ivan Segal, \u201cRenault, \u00fcst \u00fcste \u00fc\u00e7 y\u0131l boyunca kaydetti\u011fi b\u00fcy\u00fcme ve d\u00fcnya genelindeki binek otomobil sat\u0131\u015flar\u0131ndaki g\u00fc\u00e7l\u00fc art\u0131\u015fla, stratejisinin sa\u011flaml\u0131\u011f\u0131n\u0131 ve tutarl\u0131l\u0131\u011f\u0131n\u0131 ortaya koydu. Elektrifikasyon oda\u011f\u0131m\u0131z ve de\u011fer temelli yakla\u015f\u0131m\u0131m\u0131z, markam\u0131z\u0131 lider ve yenilik\u00e7i bir konuma ta\u015f\u0131rken somut sonu\u00e7lar \u00fcretmeye devam ediyor. 2025 y\u0131l\u0131nda Avrupa\u2019da ve k\u00fcresel pazarlarda elde edilen b\u00fcy\u00fcme, her pazara \u00f6zel \u00fcr\u00fcn stratejimizle m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamam\u0131z\u0131 sa\u011flad\u0131 ve s\u00fcrd\u00fcr\u00fclebilir performans\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendirdi.\u201d<\/p>\n<p><strong>Renault Uluslararas\u0131 Oyun Plan\u0131 2027&#8217;nin ba\u015far\u0131s\u0131 sayesinde Uluslararas\u0131 pazarlarda elde edilen ivmeli b\u00fcy\u00fcme&nbsp;<\/strong><\/p>\n<p>Renault Uluslararas\u0131 Oyun Plan\u0131 2027 stratejisi, k\u00fcresel ayak izini geni\u015fletme hedefi do\u011frultusunda 2025 y\u0131l\u0131nda somut ve g\u00fc\u00e7l\u00fc sonu\u00e7lar ortaya koydu. Uluslararas\u0131 pazarlardaki sat\u0131\u015flar, y\u0131ll\u0131k bazda %11,7 artarak 621.435 adede ula\u015ft\u0131 ve markan\u0131n toplam sat\u0131\u015flar\u0131n\u0131n %38\u2019ini olu\u015fturdu (ge\u00e7en y\u0131la g\u00f6re +2,9 puan). Renault, bu performansla d\u00fcnyan\u0131n bir numaral\u0131 Frans\u0131z otomobil markas\u0131 olma konumunu korudu<strong>.<\/strong><\/p>\n<p><strong>T\u00fcrkiye:<\/strong>&nbsp;Renault, g\u00fc\u00e7l\u00fc ikinci yar\u0131 performans\u0131 ve T\u00fcrkiye\u2019de \u00fcretilen Duster\u2019\u0131n y\u0131l\u0131n son \u00e7eyre\u011finde yakalad\u0131\u011f\u0131 y\u00fcksek sat\u0131\u015f ivmesiyle, aral\u0131k ay\u0131nda SUV segmentinin en \u00e7ok satan modeli olmas\u0131n\u0131n da katk\u0131s\u0131yla %8 b\u00fcy\u00fcme ve 144.331 adet sat\u0131\u015fa ula\u015ft\u0131. Bu sonu\u00e7la marka, T\u00fcrkiye pazar\u0131nda liderli\u011fe y\u00fckseldi ve uluslararas\u0131 b\u00fcy\u00fcmede kilit pazarlardan biri oldu. Renault Uluslararas\u0131 Oyun Plan\u0131 2027 stratejisi kapsam\u0131nda T\u00fcrkiye\u2019de \u00fcretimi ba\u015flayan Duster, bu ba\u015far\u0131da belirleyici rol oynarken; strateji do\u011frultusunda 2025 y\u0131l\u0131 i\u00e7inde T\u00fcrkiye\u2019de Oyak Renault Otomobil Fabrikalar\u0131\u2019nda iki yeni modelin daha \u00fcretimine ba\u015flanmas\u0131 planlan\u0131yor. Bu modellerden biri Renault Boreal olurken, ikinci model \u00f6n\u00fcm\u00fczdeki d\u00f6nemde kamuoyuyla payla\u015f\u0131lacak.&nbsp;<\/p>\n<p><strong>Latin Amerika:&nbsp;<\/strong>Kardian modelinin katk\u0131s\u0131yla sat\u0131\u015flar %11,3 artarak 272.600 adede ula\u015ft\u0131. B\u00f6lge, Renault\u2019nun b\u00fcy\u00fcme stratejisinde \u00f6nemli rol oynamay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n<p><strong>G\u00fcney Kore:&nbsp;<\/strong>Grand Koleos\u2019un 40.877 adetlik sat\u0131\u015fla liderlik etti\u011fi pazarda toplam sat\u0131\u015flar iki kattan fazla artarak 52.300 adede \u00e7\u0131kt\u0131 (%55,9 b\u00fcy\u00fcme).<\/p>\n<p><strong>Fas:&nbsp;<\/strong>Renault, bu pazarda %44,8 b\u00fcy\u00fcme kaydederek 41.100 ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Pazar pay\u0131 1,4 puan art\u0131\u015fla %17,4\u2019e y\u00fckseldi. Kardian, burada da ba\u015far\u0131n\u0131n temel modellerinden biri oldu.<\/p>\n<p><strong>Hindistan:&nbsp;<\/strong>Renault, 2025\u2019in ikinci yar\u0131s\u0131nda sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda %18,3, son \u00e7eyrekte ise %27,4 art\u0131rarak pazardaki ilginin net \u015fekilde yeniden canland\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Avrupa: Binek otomobilde elektrifikasyon destekli g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme&nbsp;<\/strong><\/p>\n<p>Renault, 2025 y\u0131l\u0131nda Avrupa\u2019da binek ve hafif ticari ara\u00e7 toplam\u0131nda 1.004.000 adet sat\u0131\u015f ger\u00e7ekle\u015ftirerek pazarda ikinci s\u0131rada yer ald\u0131.<\/p>\n<p>Binek otomobil sat\u0131\u015flar\u0131 %7,4 artarak, ayn\u0131 d\u00f6nemde %2,3 b\u00fcy\u00fcyen pazar\u0131n \u00fczerinde bir performans sergiledi. Bu sonu\u00e7la Renault\u2019nun Avrupa\u2019daki binek otomobil pazar pay\u0131 0,3 puan art\u0131\u015fla %5,7\u2019ye y\u00fckseldi.<\/p>\n<p>Artan rekabet ortam\u0131na ra\u011fmen Renault, Avrupa\u2019da b\u00fcy\u00fcmeyi s\u00fcrd\u00fcren say\u0131l\u0131 markalardan biri olarak \u00f6ne \u00e7\u0131kt\u0131. Bu performans, markan\u0131n tam elektrikli ve full hybrid modelleri birlikte sunan \u00e7ift y\u00f6nl\u00fc elektrifikasyon stratejisinin ba\u015far\u0131s\u0131n\u0131 ortaya koydu.<\/p>\n<ul>\n<li>Elektrifikasyonlu ara\u00e7lar, 2025 y\u0131l\u0131nda 12 puanl\u0131k art\u0131\u015fla Renault\u2019nun Avrupa sat\u0131\u015flar\u0131n\u0131n %60\u2019\u0131n\u0131 olu\u015fturdu.<\/li>\n<li>Tam elektrikli ara\u00e7 sat\u0131\u015flar\u0131, %72,2 art\u0131\u015fla 151.939 adede ula\u015farak %29,8 b\u00fcy\u00fcyen pazarda Renault\u2019nun Avrupa binek sat\u0131\u015flar\u0131n\u0131n %20,2\u2019sini olu\u015fturdu. Renault, Fransa genel pazar\u0131nda ve Avrupa\u2019da B segmentinde bir numaral\u0131 elektrikli ara\u00e7 markas\u0131 konumuna y\u00fckseldi.<\/li>\n<li>Full hybrid ara\u00e7 sat\u0131\u015flar\u0131, %17 art\u0131\u015fla 287.374 adede ula\u015ft\u0131. Bu sat\u0131\u015flar, %9 b\u00fcy\u00fcyen pazarda Renault\u2019nun binek otomobil sat\u0131\u015flar\u0131n\u0131n %38,4\u2019\u00fcn\u00fc olu\u015fturdu. Marka, 2020\u2019den bu yana bir milyondan fazla E-Tech hybrid ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirirken, 2025 y\u0131l\u0131nda Avrupa hibrit pazar\u0131nda ikinci s\u0131rada yer ald\u0131.<\/li>\n<li>Renault, elde etti\u011fi bu sonu\u00e7larla Avrupa\u2019da 90 g\/km\u2019nin alt\u0131ndaki CO\u2082 emisyon de\u011feriyle s\u0131n\u0131f\u0131n\u0131n en iyileri aras\u0131nda konumland\u0131.<\/li>\n<\/ul>\n<p>Renault, B-hatchback segmentindeki liderli\u011fini s\u00fcrd\u00fcr\u00fcrken, geleneksel ve yeni rakiplere kar\u015f\u0131 g\u00fc\u00e7l\u00fc rekabet performans\u0131 sergileyerek Avrupa B segmenti genelinde ikinci s\u0131rada yer ald\u0131.<\/p>\n<p><strong>Avrupa&#8217;da en \u00e7ok satan modeller&nbsp;<\/strong><\/p>\n<p><strong>Renault 5 E-Tech<\/strong>, lansman\u0131ndan bu yana ula\u015ft\u0131\u011f\u0131 100.000&#8217;den fazla sat\u0131\u015f adediyle g\u00fc\u00e7l\u00fc gidi\u015fat\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc ve Avrupa&#8217;da B segmentinde bir numaral\u0131 EV oldu.&nbsp;<\/p>\n<p><strong>Scenic E-Tech,<\/strong>&nbsp;Avrupa&#8217;da 38.111 adet satt\u0131 (2024&#8217;e k\u0131yasla %58.1 art\u0131\u015f).&nbsp;<\/p>\n<p><strong>Clio 5&#8217;in<\/strong>&nbsp;sat\u0131\u015flar\u0131 2024&#8217;e oranla %4,5 y\u00fckseldi ve ara\u00e7 pazardaki son y\u0131l\u0131nda 243.401 sat\u0131\u015f adedine ula\u015ft\u0131 (Sandero&#8217;dan sonra Avrupa&#8217;daki iki numaral\u0131 binek otomobil).&nbsp;<\/p>\n<p><strong>Symbioz<\/strong>, lansman\u0131ndan bu yana ula\u015ft\u0131\u011f\u0131 88.523 sat\u0131\u015f adediyle Renault&#8217;nun en \u00e7ok satan full hybrid modeli oldu.&nbsp;<\/p>\n<p><strong>De\u011fer Odakl\u0131 Ticari Strateji ve Geli\u015ftirilmi\u015f Sat\u0131\u015f Kalitesi<\/strong><\/p>\n<p>Renault, sat\u0131\u015f kalitesini ticari performans\u0131n\u0131n temel unsurlar\u0131ndan biri olarak konumland\u0131rmaya devam etti ve sat\u0131\u015f adedinden ziyade de\u011fer yaratmaya odaklanan stratejisine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 bir kez daha ortaya koydu. 2025 y\u0131l\u0131nda perakende ve filo sat\u0131\u015flar\u0131nda elde edilen verimlilik, iyile\u015ftirilen sat\u0131\u015f karmas\u0131 ve SUV modellerin g\u00fc\u00e7l\u00fc performans\u0131 bu yakla\u015f\u0131m\u0131 destekledi.<\/p>\n<ul>\n<li><strong>Y\u00fckselen de\u011ferler:<\/strong>&nbsp;Avrupa\u2019da, 2024 sonuna k\u0131yasla pazar\u0131n belirgin \u015fekilde \u00fczerinde, k\u00fcresel \u00f6l\u00e7ekte 5 puanl\u0131k art\u0131\u015f sa\u011fland\u0131. 2021\u2019den bu yana toplam art\u0131\u015f ise 7 puana ula\u015ft\u0131.<\/li>\n<li><strong>Binek otomobil perakende kanal\u0131:<\/strong>&nbsp;Yeni \u00c7inli rakiplerin yaratt\u0131\u011f\u0131 yo\u011fun rekabete ra\u011fmen Renault; Fransa (+0,3 puan), \u0130ngiltere (+0,4 puan), Bel\u00e7ika (+0,1 puan), Hollanda (+2 puan), \u0130svi\u00e7re (+0,4 puan) ve Avusturya (+1,4 puan) gibi bir\u00e7ok Avrupa pazar\u0131nda ek pazar pay\u0131 kazand\u0131.<\/li>\n<li><strong>Daha y\u00fcksek de\u011ferli segmentlerde b\u00fcy\u00fcme:<\/strong>&nbsp;D\u00fcnya genelinde C ve D segmentlerindeki sat\u0131\u015flar %7,9 artarak 444 bin adede ula\u015ft\u0131.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Hafif Ticari Ara\u00e7lar (LCV): Zorlu Bir Pazarda Kademeli Toparlanma<\/strong><\/p>\n<p>D\u00fcnya genelinde LCV sat\u0131\u015flar\u0131; Avrupa pazar\u0131ndaki daralma (y\u0131ll\u0131k bazda -%8,3), ani \u00fcretim kesintileri ve yeni Master \u00fcr\u00fcn ailesinin \u00fcretiminin kademeli olarak devreye al\u0131nmas\u0131 nedeniyle %16,5 d\u00fc\u015f\u00fc\u015fle 336.505 adet olarak ger\u00e7ekle\u015fti.<\/p>\n<p>\u0130lk alt\u0131 ay\u0131n ard\u0131ndan Renault LCV operasyonlar\u0131 2025 y\u0131l\u0131 boyunca kademeli toparlanma sinyalleri verdi. \u0130lk yar\u0131da %22,7\u2019lik d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131rken, ikinci yar\u0131da d\u00fc\u015f\u00fc\u015f oran\u0131 %9,4 seviyesine geriledi ve sat\u0131\u015flar her \u00e7eyrekte iyile\u015fme g\u00f6sterdi.<\/p>\n<ul>\n<li>Renault LCV\u2019ler, Avrupa\u2019da 244.900 adet sat\u0131\u015fla hafif ticari ara\u00e7 pazar\u0131nda ikinci s\u0131rada yer ald\u0131.<\/li>\n<li>Latin Amerika\u2019da sat\u0131\u015flar %17,2 art\u0131\u015fla 59.800 adede ula\u015ft\u0131 ve g\u00fc\u00e7l\u00fc bir performans sergilendi.<\/li>\n<li>Kangoo VAN sat\u0131\u015flar\u0131 %8,4 artarak 63.900 adede y\u00fckseldi ve model, Avrupa k\u00fc\u00e7\u00fck van segmentinde podyumda yer ald\u0131.<\/li>\n<li>Elektrikli LCV\u2019ler, ge\u00e7en y\u0131la k\u0131yasla 6 puanl\u0131k art\u0131\u015fla toplam LCV sat\u0131\u015flar\u0131n\u0131n %10,1\u2019ini olu\u015fturdu. Yeni Master E-Tech\u2019in lansman\u0131n\u0131n etkisiyle Renault\u2019nun elektrikli LCV sat\u0131\u015flar\u0131 %90 artt\u0131.<\/li>\n<\/ul>\n<p><strong>2026 G\u00f6r\u00fcn\u00fcm\u00fc: \u0130stikrarl\u0131 B\u00fcy\u00fcme \u00dczerine \u0130n\u015fa<\/strong><\/p>\n<p><strong>Uluslararas\u0131<\/strong><\/p>\n<ul>\n<li><strong>Boreal<\/strong>, ge\u00e7en sonbaharda Brezilya\u2019daki ticari lansman\u0131n\u0131n ard\u0131ndan, 2026\u2019da Bursa\u2019da (T\u00fcrkiye) devreye al\u0131nacak ikinci \u00fcretim merkezi sayesinde 50\u2019den fazla \u00fclkeye ihracat yaparak Latin Amerika ve di\u011fer pazarlardaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirecek.<\/li>\n<li><strong>Filante<\/strong>, Kore pazar\u0131 ile birlikte K\u0130K \u00fclkeleri ve Kolombiya\u2019da E segmentindeki yeni amiral gemisi olarak bu ocak ay\u0131nda Seul\u2019de tan\u0131t\u0131ld\u0131 ve Renault Uluslararas\u0131 Oyun Plan\u0131\u2019n\u0131n be\u015finci modeli olarak \u00f6nemli bir kilometre ta\u015f\u0131 oldu.<\/li>\n<li>\u0130konik&nbsp;<strong>Renault Duster<\/strong>, 2025\u2019te pazara sunulan yeni nesil Kiger ve Triber\u2019in ard\u0131ndan, 26 Ocak itibar\u0131yla Hindistan\u2019da yeniden sat\u0131\u015fa \u00e7\u0131kacak.<\/li>\n<li><strong>2027\u2019ye kadar<\/strong>, Renault Uluslararas\u0131 Oyun Plan\u0131 kapsam\u0131nda \u00fc\u00e7 yeni model daha tan\u0131t\u0131lacak.<\/li>\n<\/ul>\n<p><strong>Avrupa<\/strong><\/p>\n<ul>\n<li><strong>Renault 4 E-Tech\u2019in<\/strong>&nbsp;yeni pazarlara giri\u015f yapmas\u0131 ve Twingo E-Tech\u2019in ticari lansman\u0131, markan\u0131n elektrifikasyon ata\u011f\u0131n\u0131 destekleyecek.<\/li>\n<li>Yenilenen tasar\u0131m\u0131, geli\u015ftirilmi\u015f g\u00fc\u00e7 aktarma organlar\u0131 ve teknolojileriyle yeni nesil&nbsp;<strong>Clio 6\u2019n\u0131n<\/strong>&nbsp;sat\u0131\u015flar\u0131 devam edecek.<\/li>\n<li><strong>2026 model Megane E-Tech<\/strong>, bu y\u0131l i\u00e7erisinde tan\u0131t\u0131lacak.<\/li>\n<li>LCV sat\u0131\u015flar\u0131, geni\u015fletilmi\u015f yeni&nbsp;<strong>Master \u00fcr\u00fcn gam\u0131<\/strong>&nbsp;ile h\u0131z kazanacak.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Renault K\u00fcresel Sat\u0131\u015f ve Operasyonlar Direkt\u00f6r\u00fc Ivan Segal, \u201cRenault, \u00fcst \u00fcste \u00fc\u00e7 y\u0131l boyunca kaydetti\u011fi b\u00fcy\u00fcme ve d\u00fcnya genelindeki binek otomobil sat\u0131\u015flar\u0131ndaki g\u00fc\u00e7l\u00fc art\u0131\u015fla, stratejisinin sa\u011flaml\u0131\u011f\u0131n\u0131 ve tutarl\u0131l\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n","protected":false},"author":1,"featured_media":1042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[110,130,375,169,170],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil","tag-arac","tag-avrupa","tag-buyume","tag-renault","tag-satis"],"_links":{"self":[{"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":1,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/posts\/1041\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/media\/1042"}],"wp:attachment":[{"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bursabizimdunyamiz.com\/index.php\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}